Everywhere you go, digital screens are replacing static billboards and posters. However, the manner in which Out-Of-Home campaigns are planned and bought has remained largely manual.
Buyers cannot instantly access DOOH inventory.
Planning is based on location not audiences.
Multiple media owners and content approvals.
Who saw your ads? How did the campaign perform?
Customise only number of audience segments based on location intent.
Time-belted campaigns target the right hours to reduce wastage during low target Audience footfall hours.
Audience measurement across all billboards for further campaign optimisation.