Consumers spend most of their time in the physical world. Yet, We know much more about their online actions.
People are always connected and on the move. They spend 70% of their time Out-Of-Home.
The places a consumer visits is an indication of who they are-likes, interests, and physical path-to-purchase
Online can measure Offline, These "Connected" audiences leave digital footprints everywhere they go.
Billboard reach, frequency, benchmarking, and store visit attribution
Store visit measurement, planning and competitor benchmarking
Conversion measurement, audience profiling and post-event engagement