Bid farewell to all guesswork in OOH planning & buying.
Trusted by leading brands, agencies and media owners in Nigeria
For years, outdoor media was planned around where sites were, then sold on estimates. Today, brands need to know who they reach and what it delivered.
An advertising technology company with unique capabilities for location-based marketing. We help brands and agencies plan, buy and measure out-of-home around the people who matter to them.
More about usInstinct, engineered by science and focused on innovation, to deliver a no-miss consumer engagement.
A no-inventory model. We're not committed to any site except what works for you. Your interest is our interest.
We value your time, so our process is flexible and swift.
Pricing and buying that deliver efficiency and transparency: the best deal for brands and agencies.
Tell us who you need to reach and what success looks like.
We map where and when your audience moves, and pick the sites that reach them.
We buy only what works, at transparent rates, across static and digital screens.
You get a report on the audiences reached, not just the sites booked.
Interaction Channel is an advertising technology company with unique capabilities for location-based marketing. We're a technology-driven company harnessing human interactions for efficient brand communication.
Out-of-home has always been powerful, and it has often been hard to prove. We built Interaction Channel to change that. We put audiences at the centre of every plan, use data to choose where and when to appear, and measure success by the people reached.
Smart technology solutions that enable precision audience targeting in out-of-home media.
To shape the future of advertising media solutions and audience reach across the African continent.
To reinvent how brands communicate with consumers through technology, delivering accurate reach across media platforms and experiential services, all of it measurable.
Four operating principles behind every plan we make.
We use instinct, engineered by science and focused on innovation, to deliver a no-miss consumer engagement.
Ours is a no-inventory model. We're not committed to selling or buying any site except what works for you. Your interest is our interest.
We appreciate the value of time, so our process is flexible and swift.
We've taken the guesswork out of OOH campaign planning and management. Our pricing and buying process delivers efficiency and transparency: the best deal for brands and agencies.
We do work that sets your brand apart, not more of the same.
We treat every campaign and every naira of budget with care.
We aim past expectations, every time.
Our best work comes from combining our team's expertise.
We're open about pricing, process and results, every time.
We keep asking better questions about audiences and media.
Plan around audiences, prove what you delivered, and manage digital screens with precision. Use one solution or all three.
Our planning tool starts with the people you need to reach, then finds the sites they actually pass. Your budget goes to the locations that deliver your audience, not just the ones available.
Measure the effectiveness of outdoor media campaigns by the audiences reached. Report results to your team or client with numbers, not assumptions.
Programmatic digital out-of-home (DOOH) lets you buy screen time automatically, targeting the hours and places your audience is present. We plan, run and adjust your campaign while it's live.
Know your outdoor spend is reaching the right people.
Give clients audience-based plans and proof of delivery.
Show advertisers exactly who your sites reach, and sell on audience.
Tell us your goal and we'll recommend the right mix.
Tell us who you want to reach. We'll show you where they are, and we'll usually reply within [one working day].
Four campaigns we measured for leading brands in Nigeria. Every figure comes from the campaign reports.
Tell us who you want to reach. We'll plan it, buy it and prove it.
A real Interaction Channel report, shortened for the web (read the case study). Every figure is as reported.
| MONTH | DAYS | TOTAL VIEWS | UNIQUE REACH | FREQUENCY |
|---|---|---|---|---|
| January | 31 | 115,999,619 | 14,481,850 | 8.01 |
| February | 28 | 112,781,905 | 14,859,275 | 7.59 |
| March | 31 | 119,367,644 | 14,902,327 | 8.01 |
Views count every pass, including repeats. Reach counts each person once.
March views by time of day. Audiences build from 7am to 10am.
We map every site, then combine location data from several sources around each one: device movement (GPS) data, traffic data within 200 metres, social data, and our on-site audience sensors, which detect Wi-Fi and Bluetooth signals. Our algorithm turns these into one audience count per site.
A national billboard campaign on 77 sites, measured month by month to show how many people it reached, who they were and when they were there.
A national campaign on 77 sites, from Lagos to Kano, with three questions to answer: how many people did we reach, who were they, and when were they there?
We mapped every billboard and measured the audience around each one, month by month, using device movement, traffic and sensor data. Then we broke reach down by time of day, age, gender and lifestyle segment.
Afternoons (12–6pm) delivered the most views, with a peak at 6pm. Adults aged 35–64 made up 69% of the audience, and commuters were the largest segment.
A three-month national campaign on 70 sites, measured for reach and for the visits it drove to partner venues.
A three-month national push across 70 sites. The brand wanted reach numbers, and also proof that outdoor drove people to the venues where its customers drink.
Alongside reach and frequency, we ran visit attribution: matching people who passed the boards with later visits to partner hotels and venues in Asaba, Abuja and Enugu.
Mornings carried the most audience movement every month, so morning dayparts and site-by-site planning gave the best return.
Two 30-day bursts on 47 digital screens, measured by location, day and hour so each flight could be bought around the strongest slots.
A digital payments app needed to stay visible to young working adults, and to know which screens, days and hours were doing the work.
We measured every billable impression across 47 screens in two 30-day bursts. We reported by location, day of week and hour, so the next burst could be bought around the strongest slots.
The nine screens in Ikeja delivered 23% of all impressions in the first burst. Peak hours moved from mid-morning to late afternoon between bursts, which is why timing is planned per flight.
A six-hour evening launch at a Lagos shopping mall, measured on site to show how many people came, when the crowd peaked and how long they stayed.
Events are usually judged by eye. The brand wanted to know how many people actually came, when the crowd peaked and how long people stayed.
We placed an audience sensor at the venue and counted every visit within 200 metres, hour by hour, including how long each visitor stayed and whether they came back.
The event started at 7pm but the crowd peaked at 10pm. Most visitors stayed under five minutes, while a loyal core stayed over an hour. Our advice: schedule the big moments for the peak, and use sampling and contests to hold the short-stay crowd.